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Apr 23, 2022Liked by Michael Macaulay

But creators will still need a platform to use tokens, DAOs, and NFTs to monetize their fan base.

For instance: Using web2 I can monetize my newsletter audience using subscriptions via Substack, which then takes a percentage of my revenue to run the platform. Or, using web3 I can monetize my newsletter audience using token gating and NFT drops via Papyrus, which then takes a percentage of my revenue to run the platform.

I don’t see a future in which a creator has direct access to their fan base, as well as the tools to monetize it, without a platform that can provide all of that (and thus requires a small fee to run it). And that seems to be as true with web2 as it does with web3.

Unless you have a different case study in mind that I’m missing?

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